September 28, 2022
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Amazon India to waive 50% fee for new sellers in festival season

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BENGALURU: Amazon.com Inc’s Indian arm stated on Monday it’s going to halve the charge for brand spanking new sellers on its platform because the e-commerce large gears up for the festive season in considered one of its key markets.
All new sellers registering on Amazon.in between Aug. 28 and Oct. 26, and launching inside 90 days, can avail a 50% waiver on the quantity they pay to promote their merchandise by the web site, it stated in an announcement. “We’ve got over 1,000,000 sellers from India who may have the chance to showcase their merchandise to clients throughout the nation in the course of the festive season,” stated Vivek Somareddy, Director Achievement Channels at Amazon India.
Promoting charge is calculated as a share of the gross sales value paid by the client.
Amazon’s “Nice Indian Pageant,” the corporate’s annual festive season sale, kicks off on September 23. Indians make most of their big-ticket purchases in the course of the pageant season.
Amazon and its Walmart Inc.-backed native rival Flipkart Web provide deep reductions on all the things from garments to smartphones and residential home equipment forward of the Indian festive season that begins in October this 12 months.
Final 12 months, Amazon introduced a $250 million enterprise fund for India, centered on bringing the nation’s small companies on-line, after it got here beneath fireplace from native retailers.
The corporate has been investing in scaling up infrastructure that has been bulked up with a community of over 60 success facilities throughout the nation.
Many Indian retailers have lengthy alleged that e-commerce giants like Amazon and Flipkart flout federal laws and that their enterprise practices damage small merchants. The businesses have denied all allegations.

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