September 24, 2022
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LML to ride again from Harley’s India plant

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NEW DELHI: The erstwhile India manufacturing facility of Harley-Davidson, shut for the reason that American bikemaker stop solo operations within the nation to affix palms with native Hero Moto, is ready to provide a recent lease of life to LML, the two-wheeler model of yesteryears. Within the Nineties, it had challenged Bajaj and different automakers with its stylish and concrete scooter designs earlier than shutting down only a few years in the past attributable to poor gross sales and losses.
Initially Lohia Machines Ltd (LML) had partnered Italy’s Piaggio within the ’80s to promote the LML Vespa scooter in India. Nevertheless, with its partnershipwith Piaggio breaking down round 1999, and failure of a number of revival plans — together with the launch of bikes via a partnership with Daelim Motor of South Korea — the corporate went into insolvency and needed to shut store round 2018. Now, it’s coming again in a brand new electrical avatar after the model was bought by SG Company Mobility, an organization that dabbled in client electronics and most lately in electrical two-wheelers.
Using Harley’s erstwhile manufacturing facility in Manesar, Haryana, which is now owned by Saera Electrical Auto (that additionally makes Mayuri e-rickshaws), will make it faster to churnout the two-wheelers.

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Yogesh Bhatia, CEO of SG Company Mobility, who additionally manages the LML Electrical model, says that the companywill begin promoting its merchandise from January after first showcasing them later this month. “Within the preliminary run, we’re three merchandise. Thesewould be a hyper bike with pedal help, an e-scooter, and an ebike. Our merchandise will begin to hit the market by the primary quarter of 2023, and shall be focused not solely at India but in addition throughout European and different international markets,” Bhatia instructed TOI.
Bhatia mentioned preliminary investments within the LML enterprise are round Rs 350 crore. “We’re growing the expertise via our personal assets, whereas going to international design homes for getting the quintessential Italian styling. ” On contract manufacturing on the former Harley plant, Bhatia mentioned the transfer provides “sturdy manufacturing ecosystem with meeting strains & robotic machines”.

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