October 6, 2022
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The Cowboy Is Deeply Misunderstood, Says Adobe Emoji Report

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His heat smile beams out from beneath the rim of his 10-gallon Stetson, bringing farm-to-text delight into each dialog he joins. Summoned by solely essentially the most brazen texters, his rambunctious presence affords a sudden jolt of rodeo-howling glee when he rides right into a thread. The message he sends? A mysterious riddle. His supply? Wild and untamable. Nobody, it appears, actually is aware of the secrets and techniques of the chaotically alluring cowboy emoji. 

At the very least, that is what Adobe said in its 2022 report, launch Tuesday, on the motives and strategies of emoji consumer traits. Within the evaluation, Way forward for Creativity: 2022 U.S. Emoji Development Report, Adobe says that no emoji is extra misunderstood amongst customers than the lone cowboy. 

Learn extraConfused by Some Emoji? Here’s How to Decipher Them

“Generationally, Boomers (24%), Gen X’ers (18%) and Millennials (14%) are much less positive of cowboy hat face than Gen Z’ers (10%),” Adobe reported. 

In second-least understood emoji amongst all teams was the cherry. The third-least understood, the upside-down smiley face. 

Whereas the cowboy was most misunderstood amongst all emojis, he may have suffered a worse destiny. There’s one emoji all generations reported disliking greater than every other — the pile-of-poop emoji. 💩

Learn extra: 5 Emoji Keyboards to Make Texting More Fun

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